Need ideas on blog topics that you can tweak to your business? Here are three ideas you can use to begin writing today.
1. Your values: your audience wants to know them
It’s true. Ever started a relationship with someone and a couple of months down the track you realise those areas you didn’t think would matter, actually do?
We’ve all been there. The business-customer / organisation-supporter relationship really isn’t any different.
Being upfront with your values, perspectives and vision for how you do life should never be separate from how you do business. Integrity starts with transparency. Writing raw about who you are, invites your customers into an authentic relationship with your business.
2. Testimonials that relate to your audience’s thoughts/feelings/experiences
Testimonials and case studies that inspire your audience and empathise with their struggles or desires can be powerful. We say ‘powerful’ because we think with this point, in particular, it’s really important to come back to your values and what you want to project into the world.
With a background in fundraising and marketing, our team knows the power of writing to evoke emotion in a way that will lead to a response. It’s actually a dangerous ability if used with the wrong heart.
That's why we are very particular about ensuring our writing helps people overcome their fears, inspires hope and helps them achieve their goals from a place of positive framing rather than fear-mongering.
3. FAQs that require conversation
No matter your industry, your product or service will have generated or will soon generate frequently asked questions.
As you can imagine, FAQs are great opportunities to talk about your processes or behind-the-scenes information in a story format.
For example, blogging about the process of a product leaving your shelf and being packed and delivered into the hands of your customer. Here you can mention the expected time frames or even the type of gift-wrapping that your customer will receive with their goods.
If ideas are sparking but you need a strategy for pulling together your content marketing, the best place to start is here: Download a free copy of Your "Do Less" Content Marketing Plan.