It's time to see your business flourish online with the right words.
Simply pick a package as you need, or work through from 1-5 to get your marketing set up in the right order.
My copywriting
packages:
1. SEEDLINGS
Together we work through your brand story and messaging. Brand messaging strategies clarify your overarching brand messaging, story, USP, tone of voice, and more.
It’s all about helping you find the language to create the right brand experience for your customer or client.
INCLUSIONS:
1x Discovery form
1x 1-1 Zoom brand story session
1x Brand messaging strategy document
1 Round of edits if needed
2. SMALL BEGINNINGS
This package is all about getting your brand visible online with a gorgeously written website that feels professional, impressionable, and effective at achieving your goals.
Whether you’re hoping your visitors sign up for your freebie, buy that product or book in your service, I help you nurture them toward taking the next action before they bounce.
INCLUSIONS:
1x Discovery form
1x 1-1 Zoom website strategy session
1x SEO strategy mapping keywords for 4 pages
4x Wireframed website pages of your choice written
1x Round of edits if needed
*Optional additional pages
3. THE FULL BLOOM
We create the entire customer experience, nurturing them from a lead to buyer.
For service providers this may look like onboarding and offboarding emails, proposals and service guides. For e-commerce brands this can be entire e-commerce email automations. I help you create the full copy deck you need to plug into your email platform and CRM.
INCLUSIONS:
1x Discovery form
1x 1-1 Zoom website strategy session
1x email strategy document
[FOR SERVICES: 7-page service guide and 6-part email sequence. 6-page proposal document, proposal email and an offboarding email]
[FOR PRODUCTS:7-page lead magnet, 6-part welcome email sequence, 3 abandoned cart emails, 1 browse abandonment email, 3 win-back emails, 3 post purchase emails]
1x Round of edits if needed
*Optional additional emails
4. THE CLIMBING VINE
We start creating your marketing strategy for how you will spread awareness and increase your brand’s reach using blogs and social media.
INCLUSIONS:
1x Discovery form
1x 1-1 Zoom website strategy session
1x Blog strategy - 12 monthly blogs
1x Social media strategy (Instagram focused)
Your next steps:
How it works
01
STEP 1:
DOWNLOAD MY SERVICE GUIDE
Explore all the ways we can work together with my service guide. Inside I have all my pricing and package inclusions clearly laid out.
02
STEP 2:
BOOK A DISCOVERY CALL
Jump on a call and let me know what area of your marketing you're feeling lost for words. Have any questions ready for us to go through so you can take your next step with full confidence.
03
STEP 3:
GET YOUR PROPOSAL
I'll custom-build a package for you and send a detailed proposal. If you're keen to proceed I'll send you a discovery form to fill in and invite to your strategy session together and go from there.
04
STEP 4:
LET GO & LET ME
Now comes the sigh of relief. After our meeting you can literally allow that weight of responsibility to fall off your shoulders, while I start writing your copy. With a round of edits included, you can be sure you'll love the final result.
Examples of my work...
RESULTS:
Over $60k in sales in 6 months from emails
When launching this beauty brand online, the brand owner came to me requesting a full set of emails that she could plug into her Shopify and Klaviyo email systems.
We're talking welcome email series that flow on from simple email list sign ups (resulting in over $25k in just one six-month period) and $34k of additional sales in promotional emails sent during this time. The return on investment is evident and clear. This client has continued to have me as her writer over the years.
This client used The Full Bloom package specifically, although she has worked through all my packages over time, and now uses the monthly retainer Gardener Package to keep up to date.
Blogs that result in clicks & traffic
For one brand I write for, they are now ranking for over 4.5k keywords in Australia and 7k words globally - that means when people search for a word on Google, they actually have a chance at being seen. 742 of those words are ranking on the first page of Google (top 10 positions). 294 in the top 5 positions.
This client has been using my Gardener Package month to month for a year and a half now, and we recently found that their blog pages were driving the majority of the traffic to their website. In one month, a blog got over 1000 visits from one blog alone, compared to the home page, which got around 240 visits.
This client has been using my Gardener Package.
Clients quickly signing proposals
An interior designer came to me wanting a full suite of communications written that she could then design into a formal service guide, proposal and automated email sequence. The idea was to create a truly immersive experience that would nurture her leads and give them the perfect glimpse of what to expect if working with her. As you can expect, this is a great way to stand out. The client signed it straight away without hesitation and paid their deposit for work to begin. Once the service is complete, she will send them the final off-boarding email I wrote for her that ties off the experience gorgeously and helps gather those helpful Google reviews.
This client used The Full Bloom package specifically. She has also used my Small Beginnings package for multiple businesses that she owns.
I can't thank Liana enough for all her support. She is my go-to for emails, copy and launch support! I'm looking forward to the next launch with Climbing Vine Co. by my side.
Dr Denise Furness
Health and Wellness
How do you know if it's time to invest in professional copywriting services for your brand?
-
You're getting confused about your brand message and not being consistent in your marketing
-
You're getting the wrong kind of customer or not enough of the right one
-
You want to turn your dull, boring, seen-it-all-before copywriting into beautiful, customer-alluring brand messaging that is strategically written to result in more sales.
As a brand clarity copywriter, that's where I can help. I work with you 1:1 to clarify your brand message and spread it across your marketing. Get ready to feel super supported and guided in uncovering the message that grows your brand!