MELBOURNE COPYWRITER
Hey, I'm Liana – that Melbourne copywriter for all things home and lifestyle
If you're trying to launch or market a lifestyle-enhancing product or service online, I'm so glad you found me.
With over 15 years of experience in marketing and having helped over 230 brands, there's one thing that really has solidified the 'why' behind what I do:
Too many incredible business owners are totally lost for words and confused about what to say when it comes to their brand... and I want to change that.
Because most of the time, they actually have something really special to offer. They've put so much love, sweat and tears into it – yet showing up online with the right messaging to match is where they fall short. And maybe that's your reality right now, too. When it comes to creating a strong, start-to-finish customer experience that sees online strangers turn into happy, loyal buyers, you know you could be doing more to keep interested followers from slipping through the cracks.
That's where I come in - your copywriter from Melbourne, specialising in powerful, immersive wordsmithery for products and services in the luxury lifestyle space.
I love helping Australian lifestyle brands from Melbourne to Brisbane & beyond!
So why choose me?
I use a unique blend of digital marketing knowledge, SEO know-how, and brand storytelling to help lifestyle brands flourish with full and cohesive messaging that tells the right story.
QUALIFICATIONS YOU CAN TRUST
MONASH UNIVERSITY
BACHELOR OF COMMUNICATIONS
RMIT UNIVERSITY
INTRODUCTION TO GRAMMAR AND PUNCTUATION
ADMA COPYWRITING FOR CONTENT MARKETING
MOCEANIC IRRESISTIBLE COMMUNICATIONS
GENERAL ASSEMBLY
FACEBOOK ADVERTISING AND FACEBOOK LIVE AND STORYTELLING
INDESIGN ESSENTIALS CERTIFICATE
GOLDEN KEY INTERNATIONAL HONOUR SOCIETY MEMBER
+ OVER 15 YEARS OF EXPERIENCE WORKING IN MARKETING AND COMMUNICATIONS
A MORE PERSONALISED APPROACH
BOUTIQUE
Service
+ I offer my clients 1-1, specialised and highly personalised, high-end copywriting experiences. I present your copy with visual cues to support your visual mind. I work on your projects personally.
HOLISTIC
Expertise
+ From formal qualifications including a Bachelor of Communication, to being the go-to copywriter for a luxury brand studio (and multiple other brand designers), to immersing myself in Donald Miller's storybrand resources, and upskilling in SEO and social media training.... I blend principles from marketing, storytelling, SEO and over 15 years of experience writing for clients including Australian Interior Designers, Airbnb and homeware brands.
CALMING
Simplicity
+ Everything you need and nothing you don't. This is about saying things in as much detail as possible, with fewer, more impactful words. Because we are living in a busy world.
Curating more than just some beautiful words. Think strategic messaging that results in more sales.
To see my clients grow and flourish in their markets through powerful copywriting.
A VISION YOU'LL ADORE
My vision is to see you live out your full purpose, flourishing with a fully visible and thriving business on and offline. One that has all the right touch points to turn curious leads into your most loyal customers.
Because I know you love what you do, and I want to capture that purpose for your waiting audience.
