MELBOURNE COPYWRITER
Hey, I'm Liana – that Melbourne copywriter for all things home and lifestyle
If you're trying to launch or market a lifestyle-enhancing product or service online, I'm so glad you found me.
​
With over 15 years of experience in marketing and having helped over 230 brands, there's one thing that really has solidified the 'why' behind what I do:
Too many incredible business owners are totally lost for words and confused about what to say when it comes to their brand... and I want to change that.
Because most of the time, they actually have something really special to offer. They've put so much love, sweat and tears into it – yet showing up online with the right messaging to match is where they fall short. And maybe that's your reality right now, too. When it comes to creating a strong, start-to-finish customer experience that sees online strangers turn into happy, loyal buyers, you know you could be doing more to keep interested followers from slipping through the cracks.
​
That's where I come in - your copywriter from Melbourne, specialising in powerful, immersive wordsmithery for products and services in the luxury lifestyle space.​
​
I love helping Australian lifestyle brands from Melbourne to Brisbane & beyond!
So why choose me?
I use a unique blend of digital marketing knowledge, SEO know-how, and brand storytelling to help lifestyle brands flourish with full and cohesive messaging that tells the right story.
QUALIFICATIONS YOU CAN TRUST
MONASH UNIVERSITY
BACHELOR OF COMMUNICATIONS
​
RMIT UNIVERSITY
INTRODUCTION TO GRAMMAR AND PUNCTUATION
​
ADMA COPYWRITING FOR CONTENT MARKETING
​
MOCEANIC IRRESISTIBLE COMMUNICATIONS
​
GENERAL ASSEMBLY
FACEBOOK ADVERTISING AND FACEBOOK LIVE AND STORYTELLING
​
INDESIGN ESSENTIALS CERTIFICATE
​
GOLDEN KEY INTERNATIONAL HONOUR SOCIETY MEMBER
​
+ OVER 15 YEARS OF EXPERIENCE WORKING IN MARKETING AND COMMUNICATIONS
A MORE PERSONALISED APPROACH
BOUTIQUE
Service
+ I offer my clients 1-1, specialised and highly personalised, high-end copywriting experiences. I present your copy with visual cues to support your visual mind. I work on your projects personally.
HOLISTIC
Expertise
+ From formal qualifications including a Bachelor of Communication, to being the go-to copywriter for a luxury brand studio (and multiple other brand designers), to immersing myself in Donald Miller's storybrand resources, and upskilling in SEO and social media training.... I blend principles from marketing, storytelling, SEO and over 15 years of experience writing for clients including Australian Interior Designers, Airbnb and homeware brands.
CALMING
Simplicity
+ Everything you need and nothing you don't. This is about saying things in as much detail as possible, with fewer, more impactful words. Because we are living in a busy world.
Curating more than just some beautiful words. Think strategic messaging that results in more sales.
To see my clients grow and flourish in their markets through powerful copywriting.
A VISION YOU'LL ADORE
My vision is to see you live out your full purpose, flourishing with a fully visible and thriving business on and offline. One that has all the right touch points to turn curious leads into your most loyal customers.
Because I know you love what you do, and I want to capture that purpose for your waiting audience.
