LET'S GET REAL
HONEST SHALL WE?
SOUND FAMILIAR?
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Do you find yourself constantly comparing yourself to other brand owners, wondering how they communicate their brand offers in a way that even has you wanting to follow them?
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Have you ever felt like what you're writing on your website and socials is plain boring, bland or just not hitting the mark?
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Do you keep attracting the wrong kind of client or customer, the tire-kickers, bargain hunters or those that don't actually value what you have to offer?
Do you wish you could feel proud, confident and excited about sending people to your website, socials and email list?
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Do you keep creating content for the sake of content and NOT REALLY KNOWING how it fits into the customer journey formula that turns followers into customers?
BUT MOST OF ALL…
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Are you now at the point of being so unsure why your audience isn't responding to your offers that you keep trying to TWEAK what you offer in order to “suit the market”?????
WELL, THE PROBLEM ISN'T YOUR OFFER…
IT'S YOUR MESSAGING!
And the good news is, there's a formula for everything. But honestly, how are you supposed to know it, if you haven't spent thousands on degree or over 10 years in marketing, uncovering the best of the best in brand messaging?
Today, having worked with over 185 brands, I've compiled my VERY PROCESS for uncovering CUT-THROUGH brand messaging and made it super easy to follow in this 60+ page guided Canva template.
Because there are way too many amazing brands out there that are giving up too early.
IT STARTS WITH DEFINING THE RIGHT AUDIENCE, PURPOSE, VOICE, AND MESSAGING
This isn’t about attracting just anybody. This is about attracting a following of people who want to buy from you. But that only happens by nailing your brand story and message. My Canva template will guide you, don't worry.
DIY BRAND
MESSAGING &
STRATEGY
TEMPLATE
My comprehensive guided template to clarifying
your brand message to attract the right people
(the kind that follow through with the sale).
Let’s take a look at what’s inside
ARE YOU GETTING EXCITED YET?
INTRODUCING MY
01
CLARITY ON
YOUR CUSTOMER
Find out what you actually need to know about your customer in order to write better PLUS how to find that information without having to pay thousands for a marketing agency to do it for you.
02
CLARITY ON
YOUR COMPETITION (OR FELLOW SIMILAR BRANDS)
Uncover your brand's superpower by actually being clear on what others are offering and how your offer is set apart.
*Sorry to those who don't like the word competitors… you know what I mean. People offering similar things. This is about knowing what's already out there and making sure you're not trying to steal their thunder BUT also tapping into what makes your brand AWESOME.
03
CLARITY ON
YOUR OFFER
I'll give you the formulas for writing eye-catching Mission Statements, Vision Statements, Value Propositions and more.
You'll be so clear on your messaging, you'll be able to start sprinkling it all over your website, socials and emails.
Because if you're not clear on what you offer… how do you expect anyone else to be?
04
CLARITY ON
YOUR VOICE
Give your brand a personality that's ACTUALLY strategic. Then pair yourself with the right tone of voice and brand lingo that makes your people FEEL something when they read your stuff.
05
CLARITY ON
YOUR CONTENT STRATEGY
Actually know what platforms you need to set up and WHY. Stop using generic content strategies and learn how to map out your own content strategy based off your customer's thoughts, needs and feelings at every stage of their journey.
DID YOU KNOW...
2 out of 3 of businesses say brand consistency has contributed to revenue growths of at least 10%.
—if you're not consistent in your message, that's a lot of money to leave on the table.
That's why I'm spilling all the beans and holding nothing back; get ready for the full scoop! This is the WHOLE Messaging Framework tailored to guide you step-by-step through time-tested tactics.
YOU'LL LEARN HOW TO:
Define your ideal customer so you finally feel clear about who you're writing to and HOW to do it.
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Define the gap in the market. Finally know what's missing in the market and how you can set yourself apart (even if you feel like you've got nothing different to offer).
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Clarify your solution. Learn what you need to be able to communicate about your offers so you can stop rambling on about things your customers find an actual SNOOZE FEST.
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Personify your brand and CRACK THE CODE to YOUR UNIQUE BRAND PERSONALITY and tone of voice (hint: a brand personality shouldn't just be picked from thin air… it has to be matched quite specifically to your brand!)
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Map out your customer journey and identify what marketing efforts you need at each step (no more random social posts that are like throwing spaghetti on the wall and hoping it sticks).
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Show the transformations. Have a KILLER TESTIMONIAL that people tend to just skim over? I'll show you how to write it better in a way that gets people listening and realising they want this transformation too!
OK, SO HOW CAN I ACCESS THESE SECRETS?
The kind of knowledge I've bundled into here can cost thousands depending on who you’re buying from. But my whole ethos has always been about wanting to be affordable enough for the typical small business owner who is trying to DIY or only invest intentionally where they can. That’s why for a limited time only, I’m offering My DIY Brand Messaging & Strategy Canva Template for only $399. It's a steal. But I'm choosing to look away and just trust that it's blessing people who need it.
$199
REG. $399 or $2999 IN A 1:1 SERVICE
The Marketing Roadmap
for Brand Owners
I'm also throwing in a copy of my marketing roadmap that gives you clarity on how to set up your marketing in the right order…
Because once you've clarified your messaging.. you need to know the next steps…
If you've been tossing up between spending time on updating your website or getting a strategy for your social media… this will literally give you the RIGHT ORDER to set up a thriving brand that's matched to the customer journey so that no new leads slip through the cracks.
Ya welcome ;)
A HELPFUL FREE BONUS
WAIT, THERE'S MORE... THAT'S RIGHT FRIEND
THE PROOF IS IN THE PUDDING
For my first few years in business I didn't have enough customers to keep my business afloat. So I took a step back, swallowed my pride and made it my side hustle, while I committed to learning more, building a solid client base and taking the pressure off.
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And here's what happened next… I committed to learning about PROPER brand messaging.
How to actually ensure that what you're writing is optimised to attract your IDEAL audience, and how it needs to be translated on your website, emails, socials etc. to get people flowing in through your virtual doors.
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And that's when things shifted. I made my offers super clear. I knew my elevator pitch. I was clear about who I would work with (which led to others in the industry naming me "their girl" and basically referring me all my dream clients with little effort on my end). I became SO
FREAKING BUSY with client work, I quit my day job (I know that's super cliche… but it happened) and have had more than enough work flowing in ever since.
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Now, after almost 10 years experience in marketing and communications, I knew I had something worth sharing.
Blending years of research, best practice principles and working with over 185 brands in the lifestyle space to help them craft their strongest, clearest brand messages… the icing on the cake has been seeing these brands GO PLACES.
I'm talking 7news coverage, The Daily Mail write-ups, SHE-COM awards, and more. But that can't happen when you don't have clear, consistent messaging, and that's why I've bundled up all my knowledge, making it super affordable for brands that need a hand with clarifying their message, but just don't have the big bucks for a 1:1 service.