Brand Messaging Clarity
The Messaging Makeover Your Brand Didn’t Know It Desperately Needed
If your brand messaging (the way your business speaks and shows up online) feels confusing, unclear, a little all over the place, unstrategic or outdated, you might be losing the right kind of customers by leaving the wrong kind of 'first impression'.
If you've never had a professional walk you through how to formulate your brand's unique brand story and help you pull out all the key messages you need to resonate with your ideal customer, it's time to book me in.
Here's what's inside my brand messaging strategy service...
IS THIS FOR YOU?
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You’re a brand owner, creative, or service-based boss who feels like your business messaging is outdated.
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Your biz is super fresh, you're just starting out and wanting to start on the right foot – with clear, customer-focused messaging that sets the right tone (and first impression) from the get-go.
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You want clarity and confidence in your messaging… and you’d like to stop re-reading your own copy 12 times, wondering if it’s cringeworthy.
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You’re ready to feel confident and proud about how you show up online, and you'd love to send people to your website or finally hit 'go' on your packaging designs, feeling good about all the wording you've committed to.
TIMEFRAME:
2-4 weeks
Th Package
Brand Messaging Clarity Package
Have your brand message clarified and completely targeted to your ideal customer or client. I'll step you through my bespoke brand message framework and you'll walk away with a clear message to use across all your communications.
INCLUDES:
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Brand Discovery Deep-Dive – I send you a form to get all your creative ideas, hopes and dreams out of your head and onto the paper – this means you can go into our clarity session with a clear head, confident I'm already aware of your vision and goals.
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1:1 Clarity Session (60 min) – We walk through my signature brand messaging framework, unpacking your ideal customer and uncovering your unique brand story.
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Your Brand Messaging Document – Think Mission, vision, value props, tone of voice, taglines and more – all laid out so you can finally stop winging it.
WHAT WE COVER INSIDE THE DOCUMENT
+ Your Customer Avatar
+ Need Analysis
+ Brand Story
+ Brand Personality
+ Tone of Voice Description
+ Brand Core Value Statements
+ Your Brand's Word Bank
+ Value Proposition
+ Mission Statement
+ Vision Statement
+ Unique Selling Proposition
+ Tagline Options
+ CTAs
+ FAQs and Brand Promises
+ Three Customer Story Snapshots
OPTIONAL ADD-ONS:
+Competitor Analysis
+Product or Service Messaging
Book a free 15-minute discovery call and let's assess if this is right for you!
Why Every Brand Needs To Do This First...
Getting clear on your brand message is foundational to every other marketing effort you pour money into.
If you haven't defined your ideal audience, unpacked what messaging is essential to set you apart from your competitors, or created your own brand tone of voice, you run the risk of inconsistent messaging.
And inconsistent messaging = customer confusion.
Customer confusion = lost sales.
By creating one central, brand messaging strategy document, you create your brand's style guide that then helps you create a stronger, clearer message across everything else, whether it be your instagram posts, your website copy, your packaging designs or service flyers... whatever you need wording for.
Have A Brand Messaging Expert Clarify Your Message
Hi, I'm Liana
As a brand clarity copywriter, I specialise in crafting messages for all things home, beauty business and lifestyle. I love finding the sweet spot between your customer's story and your brand story to develop truly strategic copy.
With over 10 years of marketing experience and having worked with over 230 brands (and counting), I have created my own brand messaging framework that is designed to help brand owners get clarity on their offers and brand language without the ridiculous price tag of working with an agency... plus I find working 1:1 is a whole lot more meaningful and fun!
So, whether you've been doing what you love for years, or you're new to the entrepreneur thing, and need a friendly, helpful hand, it would be my pleasure to help you find the right words for your brand.
How My Brand Messaging Clarity Package Works
1. Book a discovery call
Let's meet for a free 15-minute call where I can do a needs analysis and find out what you need.
4. Sit back while I create
Based on everything we chatted through, I'll polish up your very own custom messaging within 2-4 weeks of our call!
2. Receive your proposal
Get a detailed proposal on how we can work together. Once signed, receive a discovery form to fill in before our call.
5. Feedback & Sign off
One round of edits is included if you need! Then a final copy is provided for you to use across your marketing.
3. Attend your brand messaging call
On this one hour call we will deep dive into your dream customer, messaging, brand story and brand goals.
5. Ongoing support
I don't drop you once we're done. I'm invested in your growth. From here we can chat about next steps whether it be updating your website, lead magnets, email sequences or social media... let's get your message spreading like wildfire!
What my clients are saying
THE DAILY ROUTINE
The notes you left in the document clearly prove that you understand the message we're trying to convey and I can already tell it's hitting the mark. So thank you!
BREASTMILK QUEEN
Liana THIS IS AMAZING!!! Far out girl ! .... I am soooooo happy with the direction. Beyond impressed and so grateful I found you xox Appreciate you a million... Honestly I am in tears, I feel so aligned. Truly your a blessing !
PAULA TAHHAN INTERIORS
Thanks so much Liana, I truly love your work! ... Your words are magic!
Want me as your brand messaging copywriter?
Here's the truth bomb...
Writing your own messaging for some reason is harder than it sounds.
Maybe it's because you're just too close to it.
You know ALL the things you could say, which often gets you totally confused on what you should say.
If you're the type of person who goes round in circles on whether the 'tagline' is catchy enough or too clichéd... or you go to write your about page and end up ranting a whole backstory about how your brand came into existence... let's clarify your brand's STRONGEST
message together.
P.S Love aFreebie?
Identifying your ideal customer is where the strongest messaging flows. Knowing how they think, feel and speak all comes from researching them. I'll show you how (for free).
WHAT YOU GET
+ Free guide on How to Create Your Customer Avatar
+ PLUS get my Customer Avatar Template to consolidate your findings.
This really is so helpful for always checking that your marketing and wording are consistent with who you want to actually listen.
Download my Free Guide on How to Research Your Ideal Customer.
FAQs
What is brand messaging and why do you need it?
How much does a messaging strategy cost?
Ever wondered why some brands seem to stick in your mind and others just don't? Ever felt whisked away, fully immersed or totally in love with a brand that you somehow end up handing over your credit card details without knowing how you got there?
It's clever, customer-focused brand messaging my friend. But it doesn't just sprout from nowhere. It comes from following a methodology (AKA a brand messaging framework ) to uncover your customer's ultimate NEEDS and DESIRED TRANSFORMATION. And then, clarifying how their desires are met by YOUR brand's purpose, uniqueness, value, personality and so much more. From here, we're able to translate it into short, sharp, edgy copy that can be peppered for consistency throughout all your marketing...
My brand messaging packages are tailored depending on the scope of your brand. Book a chat to get a tailored price today.
How long will it take to receive my brand messaging?
I like to hold your brand in my hands for a good 2-4 weeks to ensure I'm creating the best outcome for you!
Are payment plans available?
Yes. Please let me know on your discovery call and I will explain the payment schedule options.
Are refunds available?
No. A lot of time and love goes into this work. The best thing to do is jump on a FREE discovery call with me and see if we're a good fit before we begin.
Can I use your framework with my own clients?
No. The brand messaging framework I teach is Climbing Vine Co. intellectual property. As a small business owner, a lot of time and effort has gone into creating my unique approach. Eventually I will look at creating courses for other creatives, but for now I want to preserve the quality of this approach by ensuring each step is done thoroughly and correctly for those who use it, this requires my guidance and 1:1 support for the direct client.
Is it really worth it?
The purpose of these packages are for you to walk away with clarity on your offers and brand language. By getting it right the first time it helps avoid costly mistakes and thousands of dollars on re-writes, web changes, packaging re-runs... you get the picture. PLUS Everything we go through can help you create your website, emails, social posts based on the final document. Of course, if you'd prefer me to handle that for you I can do that too.