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The Mini Brand Messaging & Website Copy Audit
A QUICK AUDIT TO MAKE SURE YOUR BRAND MESSAGING & WEBSITE COPY ARE WRITTEN TO ATTRACT THE RIGHT AUDIENCE AND CONVERT MORE SALES!
FIND OUT WHAT YOUR WEBSITE IS MISSING!
DOES THIS SOUND FAMILIAR?
You're a business owner who just wants more sales, more enquiries and more people actually purchasing or booking from your website.
You either just started out and DIY'd it all yourself, or you found someone who made it all look and sound amazing... but you're wondering if it's attracting the right kind of people that will BUY from you... not just take a peek and leave.
After all, that expensive website you paid for is hardly getting a bite.
The email sign up form is starting to collect dust.
And the people that do click through either gasp at the price, or clog up your inbox with questions that take up your time but don't result in sales.
The truth is... if you don't do something about it... nothing will change.
THE SOLUTION YOU'RE LOOKING FOR
With a mini brand messaging and website copy audit bundle, you can INSTANTLY identify the gaps in your messaging, tweak some things yourself and start seeing more click that 'book' or 'buy now' button on your website!
START ATTRACTING A MORE PURCHASE-READY CUSTOMER
Get clarity on how to write to your ideal customer. I'll show you how to think about the details that need to be in your copy so you weed out the tire-kickers.
Oh and if you feel like your vision and mission statement are a bit 'meh'... your audience probably thinks so too. Let me give you the formulas for your messaging so you can make sure you've written things well!
MAKE YOUR PRODUCT AND SERVICE DESCRIPTIONS POP SO PEOPLE START BUYING!
In the bundle I step you through how to make sure your product and service pages have the right information on them that will get people buying. PLUS I also give you the lowdown on how to add a customer-attractive tone of voice to your copy...
The kind that makes people feel like they're in a two way conversation (and not a sleazy, salesy car yard).
GET MORE LEADS, ENQUIRIES, PURCHASES & SIGNUPS FROM YOUR WEBSITE
Does your heart skip a beat when you see a new enquiry or sale notification come through your inbox? It's a good feeling isn't it? Let's get you on that dopamine high a little more shall we?
I'll give you the checklists for your home, about, service, product, portfolio and contact pages so that you can make sure you are using an optimised framework that considers the customer journey.
I actually can't believe I'm giving this away at such a low price.
I may kick myself later...
INSIDE YOU'LL :
Define your ideal customer so you finally feel clear about who you're writing to and HOW to do it.
Clarify your solution. Learn what you need to be able to communicate about your offers so you can stop rambling on about things your customers find an actual SNOOZE FEST.
Personify your brand and CRACK THE CODE to YOUR UNIQUE BRAND PERSONALITY and tone of voice (hint: a brand personality shouldn't just be picked from thin air… it has to be matched quite specifically to your brand!)
Redo your positioning statement, mission statement, vision statement and overall brand value proposition with confidence that it's done right!
Articulate a CAPTIVATING brand bio that will be perfect for your About page copy!
Show the transformations. Have a KILLER TESTIMONIAL that people tend to just skim over? I'll show you how to write it better in a way that gets people listening and realising they want this transformation too!
Go through the checklist for your Home, About, Product/Service/ Portfolio and Contact page so you can immediately troubleshoot any problems that have been causing your website to act like a leaky bucket.
OK, SO HOW MUCH?
The kind of knowledge I've bundled into here can save you hundreds in getting a consultant or messaging strategist to spend time auditing this stuff for you.
But I know what it's like when you own your own business, every dollar counts, and if there is ever a way you could simply learn how to fix it yourself – why not. That's a skill that's priceless for the future.
That's why I'm making it super affordable. Because I'm already getting fully booked with clients, I'd rather empower you with everything you need to do it yourself...
The Marketing Roadmap
for Brand Owners
I'm also throwing in a copy of my marketing roadmap that gives you clarity on how to set up your marketing in the right order…
Because once you've clarified your messaging.. you need to know the next steps…
If you've been tossing up between spending time on updating your website or getting a strategy for your social media… this will literally give you the RIGHT ORDER to set up a thriving brand that's matched to the customer journey so that no new leads slip through the cracks.
Ya welcome ;)
A HELPFUL FREE BONUS
WAIT, THERE'S MORE... THAT'S RIGHT FRIEND
THE PROOF IS IN THE PUDDING
For my first few years in business I didn't have enough customers to keep my business afloat. So I took a step back, swallowed my pride and made it my side hustle, while I committed to learning more, building a solid client base and taking the pressure off.
And here's what happened next… I committed to learning about PROPER brand messaging and website copy structure.
How to actually ensure that what you're writing is optimised to attract your IDEAL audience, and how it needs to be translated on your website, emails, socials etc. to get people flowing in through your virtual doors.
And that's when things shifted. I made my offers super clear. I knew my elevator pitch. I was clear about who I would work with (which led to others in the industry naming me "their girl" and basically referring me all my dream clients with little effort on my end). I became SO
FREAKING BUSY with client work, I quit my day job (I know that's super cliche… but it happened) and have had more than enough work flowing in ever since.
Now, after almost 10 years experience in marketing and communications, I knew I had something worth sharing.
Blending years of research, best practice principles and working with over 185 brands in the lifestyle space to help them craft their strongest, clearest brand messages… the icing on the cake has been seeing these brands GO PLACES.
I'm talking 7news coverage, The Daily Mail write-ups, SHE-COM awards, and more. But that can't happen when you don't have clear, consistent messaging, and that's why I've bundled up all my knowledge, making it super affordable for brands that need a hand with clarifying their message, but just don't have the big bucks for a 1:1 service.