NEED BETTER AI-GENERATED COPY FOR YOUR BRAND?
Write Copy That Actually Sounds Like You (and Converts)
Because here’s the truth: ChatGPT isn’t a magic wand — especially when you don’t have clear messaging for it to pull from.
If you’ve ever fed it a prompt and ended up editing the response like five times to make it sound less robotic (or worse, less like your competitor), you’re not alone.
This is where the DIY Brand Messaging & Strategy Template comes in.
It’s the exact framework I use with my 1:1 clients — turned into a plug-and-play Canva doc you can fill out in a weekend (or during a couple of nap times, let’s be real).
You’ll walk away with your own brand messaging playbook: the words, tone, and strategy that make your copywriting faster, easier, and actually effective — even when you’re using AI to help.
WAS $199. NOW $99
LET'S GET REAL
HONEST SHALL WE?
SOUND FAMILIAR?
Do you find yourself constantly tweaking AI-generated copy, wondering how other brands get content that actually sounds like them?
Have you ever felt like what your AI tools are writing for your website and socials is plain boring, bland, or just sounds like everyone else in your industry?
Do you keep attracting the wrong kind of client or customer because your messaging isn't strategic enough to filter out the tire-kickers, bargain hunters, or those that don't actually value what you have to offer?
Do you wish you could feel proud, confident, and excited about the content you're creating with AI tools instead of spending hours editing it to "sound right"?
Do you keep creating content for the sake of content, NOT REALLY KNOWING how it fits into the customer journey formula that turns followers into customers?
BUT MOST OF ALL…
Are you now at the point of being so unsure why your audience isn't responding that you keep changing your AI prompts, trying different tools, or worse - tweaking your actual offers to "suit the market"?
WELL, THE PROBLEM ISN'T YOUR AI TOOL OR YOUR OFFER… IT'S YOUR LACK OF STRATEGIC MESSAGING FOUNDATION!
And the good news is, there's a formula for everything. But honestly, how are you supposed to know it if you haven't spent thousands on a degree or over 10 years in marketing, uncovering the best of the best in brand messaging?
Today, having worked with over 230 brands, I've compiled my VERY PROCESS for creating the messaging foundation AI tools need to produce cut-through content. I've made it super easy to follow in this 60+ page guided Canva template.
Because there are way too many amazing brands out there giving up on DIY-ing too early when the real issue is they don't have the strategic messaging foundation these tools need to succeed.
DON'T FALL FOR IT...
You don’t need another course. You need clarity.
Because the truth? You’re wearing all the hats. Copywriter isn't one of them.
You’ve probably tried using AI to help you write your website, captions or product descriptions — and maybe it even worked a little. But the truth is:
AI can only write well when it knows what to say.
And right now, you’re too close to your brand. You’ve got ideas in your head, but it’s a mess on paper (or screen). This template helps you untangle it all — and set up a messaging foundation that makes writing anything 100x easier.
WHAT YOU CAN EXPECT:
This isn’t a fluffy journaling workbook or a one-pager that leaves you with more questions than answers.
This is the DIY version of my most-used messaging framework. You’ll:
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Define your ideal customer in a way that makes everything else easier
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Clarify your offers so people actually understand and want them
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Find your tone of voice (and use it consistently)
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Create memorable, scroll-stopping taglines
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Capture your brand’s story and values in one strategic doc
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Start training AI to sound like you using your own words, tone, and testimonials
This is your brand’s messaging HQ — so the next time you open ChatGPT (or whatever AI tool you're into) you can feed it real strategy, not guesswork.
JUST IMAGINE THIS...
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Writing your About page in one sitting (no tears)
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Plugging your brand tone and value prop into ChatGPT and getting usable content on the first try
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Having one central place to pull from when you’re briefing a VA, onboarding a copywriter, or writing your next launch page
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Never again wondering, "Does this sound like me?" or "Why isn’t this working?"
INSIDE THE TEMPLATE
Explore what's inside
01
CLARITY ON
YOUR CUSTOMER
Find out what you actually need to know about your customer in order to write better AI copy PLUS how to find that information without having to pay thousands for a marketing agency to do it for you.
02
CLARITY ON
YOUR COMPETITION
Uncover your brand's superpower by actually being clear on what others are offering and how your offer is set apart.
*This is about knowing what's already out there and making sure you're not trying to steal their thunder BUT also tapping into what makes your brand AWESOME.
03
CLARITY ON
YOUR OFFER
I'll give you the formulas for writing eye-catching Mission Statements, Vision Statements, Value Propositions and more.
You'll be so clear on your messaging, you'll be able to start sprinkling it all over your website, socials and emails.
Because if you're not clear on what you offer… how do you expect anyone else to be?
04
CLARITY ON
YOUR VOICE
Give your brand a personality that's ACTUALLY strategic. Then pair yourself with the right tone of voice and brand lingo that makes your people FEEL something when they read your stuff.
05
CLARITY ON
YOUR CONTENT STRATEGY
Actually know what platforms you need to set up and WHY. Stop using generic content strategies and learn how to map out your own content strategy based off your customer's thoughts, needs and feelings at every stage of their journey.
OK, MY DIY CAPABLE FRIEND...
Let’s talk details:
✔️ Delivered as an editable Canva doc (yep, you can make it cute)
✔️ Includes detailed but to-the-point instructions, examples, and brand strategy mini-lessons all inside (no having to log into platforms to watch lengthy video modules on double speed)
✔️ Instant download — start today, finish in a weekend
✔️ All of my secrets (and personal framework) for building a customer-adoring, beautifully worded brand are waiting for you inside this 60+ page editable Canva template.
✔️ Was $199. Now $99.
✔️ …Finally give ChatGPT a strategy to pull from.
I'm holding nothing back; get ready for the full scoop! This is the WHOLE Messaging Framework tailored to guide you step-by-step through time-tested tactics.
YOU'LL LEARN HOW TO:
Define your ideal customer so you finally feel clear about who you're writing to and HOW to do it.
Define the gap in the market. Finally know what's missing in the market and how you can set yourself apart (even if you feel like you've got nothing different to offer).
Clarify your solution. Learn what you need to be able to communicate about your offers so you can stop rambling on about things your customers find an actual SNOOZE FEST.
Personify your brand and CRACK THE CODE to YOUR UNIQUE BRAND PERSONALITY and tone of voice (hint: a brand personality shouldn't just be picked from thin air… it has to be matched quite specifically to your brand!)
Map out your customer journey and identify what marketing efforts you need at each step (no more random social posts that are like throwing spaghetti on the wall and hoping it sticks).
Show the transformations. Have a KILLER TESTIMONIAL that people tend to just skim over? I'll show you how to write it better in a way that gets people listening and realising they want this transformation too!
THIS IS FOR YOU IF:
-
You’re building your first website or offer and want to get the words right to properly test the market
2. You’re pivoting your biz and need updated messaging that matches your direction
3. You’ve been using AI to help with copy but still sound like everyone else
or
4. You want to DIY for now — but do it strategically...
$99
REG. $199
The Marketing Roadmap
for Brand Owners
I'm also throwing in a copy of my marketing roadmap that gives you clarity on how to set up your marketing in the right order…
Because once you've clarified your messaging.. you need to know the next steps…
If you've been tossing up between spending time on updating your website or getting a strategy for your social media… this will literally give you the RIGHT ORDER to set up a thriving brand that's matched to the customer journey so that no new leads slip through the cracks.
Ya welcome ;)
A HELPFUL FREE BONUS
WAIT, THERE'S MORE... THAT'S RIGHT FRIEND
THE PROOF IS IN THE PUDDING
"The notes you left in the document clearly prove that you understand the message we're trying to convey and I can already tell it's hitting the mark. So thank you!"
- THE DAILY ROUTINE
"WOW! I haven't read properly but just scanned to see how much detail is included. You are amazing, really!"
- RHIANNON CARNOHAN -SEO COACH
"Thank you for all of this! This experience has really been amazing. I feel so much clarity and alignment with the next phase of my business and feel inspired about the women I am here to help and finally like I know where I am going!
- JANEL BRIGGS - MINDSET COACH
When I first started my business, I DIY-ed everything. My my website, my graphics, social media—heck, even my accounting.
But honestly? That was smart. When you’re still testing the market, validating your idea, and figuring out where your energy and income actually want to go, DIY-ing is the move.
But at some point… you hit the ceiling.
Because while DIY-ing is resourceful, trying to build the next phase of your business without understanding strategy is always going to produce less-than results.
AI tools and quick fixes can absolutely be helpful. But you’ll never know what’s missing from the output because you haven’t been trained to spot it.
And that’s when your “affordable shortcut” becomes a very expensive detour.
That’s exactly what happened to me.
So, I took a step back, made my business my side hustle, and went all in on learning how to do brand messaging properly. I studied, practised, and built a client base slowly—until it all clicked.
I got clear on my messaging. I knew what made my offers valuable and who they were for.
My elevator pitch didn’t make me want to cry. And suddenly, referrals were rolling in. Clients were calling me their girl. I was fully booked and finally able to ditch the backup gig and run Climbing Vine Co. full time.
Fast forward I have 10+ years experience in marketing, 6 years running my copywriting studio, a Bachelor in Comms, a few shiny certificates, and over 233+ lifestyle brands later… and here we are.
Now I teach other brand owners how to skip the “hope-for-the-best” phase and build strategic, personality-packed messaging that actually converts.
My clients have been featured in places like 7News, Daily Mail, and SHE-com. Some have scaled to consistent 5-figure months, others have email flows pulling $25k while they sleep. And it all starts with the right words.
So, if you’re still DIY-ing, I get it. I was you. But if you’re ready to stop treating your business like a “maybe” and give it the clarity it deserves—I’ve got just the thing to make your DIY efforts all the more strategic...