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Email Copywriting Melbourne

Want to build your email list and warm up cold leads?

Have you ever thought about how many potential customers visit your website or socials and then bounce off somewhere else, forgetting that you even exist? 

Whether you've been doing email marketing for years or you don't even have an email platform set up, with my email copywriting services I can help you create an email strategy that invites them to join your list and fall in love with your brand so that when they're finally ready to make that purchase, you're already top of mind.

Hey I'm Liana

Hey I'm Liana, the email copywriter and Flodesk organiser for lifestyle brands.

With almost 10 years of experience in marketing and having now written for well over 185 brands, I love working with brand owners 1:1 to help them plan out their marketing efforts and implement an email system that nurtures their subscribers for ultimate brand loyalty. Whether it's a once-off email promo, full welcome sequence and lead magnet or a regular monthly email, I can help you write it, design it and set it up so it's all scheduled to go.


My email copywriting services

Let's capture your cold website visitors and entice them to sign up to your email list. From here, we can map out how to communicate with them ongoing through a regular email.

Email Copy

I'll help you write copy that increases those open rates and click rates.

Monthly e-newsletters

Want to stay top of mind with your audience and drive traffic to your website? Let's write your monthly newsletter.

Email Sequences

Whether you need a welcome sequence, abandon cart sequence, sales promo sequence or other... I got you. 

Email strategy

Let's map out your ideal customer journey, your brand offers and the required email sequences / funnels to lead your customers to taking the next step.

Flodesk set up

Need your email marketing platform set up? I can write, design and schedule your emails in Flodesk and give you some training in it too!

Lead magnets, freebies, service guides and landing pages/sign up forms

I can write your downloadble freebies and incentives to get your customers signing up to your email lists.

How it works

1. Book a discovery call

Let's meet for a free 15-minute call where I can do a needs analysis and find out what you need. 

4. Copywriting and/or set up

I begin writing your emails and setting everything up if you have an email set up package. 

2. Receive your proposal

Get a detailed proposal on how we can work together. Once signed, receive a discovery form to fill in before our call.

5. Flodesk Walkthrough 

If you have booked a Flodesk email set up package, I will do a Loom walkthrough of Flodesk showing you how to use the platform.

3. Attend your Email strategy call

All good things come from a solid strategy. On this one hour call we will deep dive into your ideal customer, brand messaging, lead magnets, email platforms and your email goals.

6. Feedback 
& sign off 

One round of edits is included if you need! Then I create the final version. From here, you'll have everything you need to handle your email system yourself. You can book me in to manage your monthly emails or hire me ad-hoc when you need an extra hand.

Examples of email copywriting I've curated

Want me as your email copywriter?

My email copywriting services are perfect for you if:

  • You currently have no way of capturing website visitors and building an email list OR you do and you're ready to get more strategic

  • You want to create some lead magnets (freebies, incentives etc.) to entice people to join your email list and then set up and automated email sequence that warms them up to taking the next action

  • Your current email list is a little neglected. You realise you could be inviting them to view your latest products, services and offers but you just don't have time to write or set up these emails.

It's time to stop having a website that acts like a leaky bucket and start capturing those curious visitors. Let me help you set up and nurture your email list.


So, why choose me?

As an email copywriter who also specialises in brand messaging, I put a lot of focus on understanding your ideal customer, the customer journey and developing your brand story.


This means writing to your tone of voice but it also means taking the time to think about what steps you want your customer to take on the way to getting the transformation they desire (with your brand becoming the leader in their eyes).


Having helped clients with launching their courses, products, services and websites, and then creating the email funnels that have nurtured their leads from their Facebook ads, I understand that there is a lot involved in creating email sequences, from sales pages and thank you pages, to monitoring the results. A lot goes into email marketing, and I take a lot of pride in what we create together.


What is involved in email marketing?

Email marketing is a form of online direct marketing that is only effective once you have a strategy in place for capturing emails (with consent). From here you can send these subscribers (AKA. leads) updates and promotions that help them move through the different phases of the customer journey and finally take the next action. Email marketing is all about nurturing and communicating with your customers to keep your brand top of mind.

How do I increase my open rates?

Open rates directly correlate to your subject line (and a few other things). A good copywriter will help you create intriguing, smart and witty subject lines that increase your open rates.

How do I increase my email click rates?

Email click rates have a lot to do with how you present the offer inside your email. tHIS can correlate to how many buttons you have, linked text, text length, the wording of links etc.

A good copywriter thinks through these things and chooses these elements carefully, understanding what will feel like a great opportunity for your customer, and staying away from off-putting asks that feel salesy, sleazy, or too pushy.

Can you set up email sequences and email automations?

Absolutely! Jump on a call and let's chat about the most cost-effective options for email packages and monthly retainer packages.

How long does it take to write an email?

At Climbing Vine Co. I can write a blog within a couple hours. However, I do have client projects booked in, and it is first in, first served. This means you can expect me to turn around your copy within 3-7 days, depending on the scope of the job and as long feedback has been given on time. One round of edits is included if needed. If you have a rush job, feel free to get in touch and I will see if there is availability in my calendar to squeeze you in.

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