What is brand messaging and why do you need it?
Ever wondered why some brands seem to stick in your mind and others just don't? Ever felt whisked away, fully immersed or totally in love with a brand that you somehow end up handing over your credit card details without knowing how you got there?
It's clever, customer-focused brand messaging my friend. But it doesn't just sprout from nowhere. It comes from following a methodology (AKA a brand messaging framework ) to uncover your brand's purpose, uniqueness, value, personality and so much more, before translating it into short, sharp, edgy copy that can be peppered for consistency throughout all your marketing...
Let me give you my brand messaging framework
Hi, I'm Liana
As a brand clarity copywriter, I specialise in crafting messages for all things home, beauty and lifestyle. I love finding the sweet spot between your customer's story and your brand story to develop truly strategic copy.
With almost 10 years of marketing experience and having worked with over 185 brands (and counting), I have created my own brand messaging framework that is designed to help brand owners get clarity on their offers and brand language without the ridiculous price tag of working with an agency... plus I find working 1:1 is a whole lot more meaningful and fun!
So, whether you need just a little or a lot, it would be my pleasure to help you find the right words for your brand.
My brand messaging services
Brand Messaging Foundational
All the basic messaging you need for your brand beautifully written for you! Take the messaging and spread it across your marketing as you need!
Brand Messaging Comprehensive
A robust brand messaging document including everything from the foundational package PLUS research on your audience and competitors as well as a brand personality strategy and tone of voice outline.
PERFECT FOR:
+ Business owners who don't have time to learn 'another thing'(you're already wearing all the hats)
+ Business owners that know copywriting isn't their strength. They want an expert result
+ New brands and rebrands that don't want to waste time getting it wrong. You see setting up your brand foundations as an investment and understand that confusing messaging can lose dollars
+ Brands looking for a copywriter who will give them undivided attention, diving deeply into their brand and sticking around long-term to then help translate this messaging into their marketing.
Option 1:
Brand Messaging Foundational
Get all your foundational brand messaging written for you in a way that is targeted toward your ideal customer or client. Using my bespoke branding framework, I'll meet with you on a one-hour zoom to draw out all the information I need to write your brand story and messaging with the right tone of voice. This is perfect for anyone who needs clarity on how to communicate about their brand consistently to their marketing without spending thousands on brand strategy. I'll give you the words to sprinkle across all your marketing.
INCLUDES:
+ Brand Discovery Form
+ Brand Message Clarity Session
+ Brand Key Messaging Document
INSIDE THE DOCUMENT:
+ Mission Statement
+ Vision Statement
+ Points of Parity
+ Points of Differentiation (USP)
+ Value Proposition
+ Elevator Pitch
+ Your Name & Tagline
+ Professional Bio & Social bio
+ Brand Personality
+ Brand Tone of Voice
+ Core Values Statements
+ Content Pillars
+ Product and Service One-Liners * (add on offer descriptions $200 ea)
+ Customer Story Snapshots
$1099 inc GST.
Book a free 15-minute discovery call and let's assess if this is right for you!
PERFECT FOR:
+ Business owners who want more than a business, but a unique brand.
+Brand owners wanting a deeper insight into their ideal customer and competitors so they can truly see their unique position and messaging that flows from it.
+ Brand owners who are ready to up-level their branding with a clear document that their marketing teams and employees can use as a point of reference on how to all share the right messages when it comes to the brand.
Option 2:
Brand Messaging Comprehensive
Have your brand message clarified and completely targeted to your ideal customer or client. I'll step you through my bespoke brand message framework and you'll walk away with a clear message to use across all your communications. In this package, you'll get an in-depth customer avatar and research into what keywords and messaging your competitors are using, to really know how to differentiate and stand out in a saturated market.
INCLUDES:
+ Brand Discovery Form
+ Brand Message Clarity Session
+ Brand Key Messaging Document
WHAT WE COVER:
+ Your Customer Avatar
+ Competitor Analysis
+ Mission Statement
+ Vision Statement
+ Points of Parity & Points of Differentiation
+ Value Proposition
+ Elevator Pitch
+ Your Name + Tagline
+ Professional Bio & First-Person Bio & Social bio
+ Your Name + Tagline
+ Brand Personality Description
+ Brand Core Value Statements
+ Tone of Voice Description
+ Content Pillars
+ Product and Service One-Liners
+ Three Product or Service Descriptions * (add on more $200 ea)
+ Three Customer Story Snapshots
+ Brand Barriers and Promises
$3000 inc GST.
Book a free 15-minute discovery call and let's assess if this is right for you!
How My Brand Messaging Clarity Packages Work
1. Book a discovery call
Let's meet for a free 15-minute call where I can do a needs analysis and find out what you need.
4. Sit back while I create
If doing the comprehensive package, I'll begin researching your target audience, competitors and offers before crafting your messaging. Turnaround time is 30 days. If you've booked the foundational package, I'll turn it around in 14 days.
2. Receive your proposal
Get a detailed proposal on how we can work together. Once signed, receive a discovery form to fill in before our call.
5. Feedback & Sign off
One round of edits is included if you need! Then a final copy is provided for you to use across your marketing.
3. Attend your brand messaging call
On this one hour call we will deep dive into your messaging, brand story and brand goals.
5. Ongoing support
I don't drop you once we're done. I'm invested in your growth. From here we can chat about next steps whether it be updating your website, lead magnets, email sequences or social media... let's get your message spreading like wildfire!
What my clients are saying
THE DAILY ROUTINE
The notes you left in the document clearly prove that you understand the message we're trying to convey and I can already tell it's hitting the mark. So thank you!
BREASTMILK QUEEN
Liana THIS IS AMAZING!!! Far out girl ! .... I am soooooo happy with the direction. Beyond impressed and so grateful I found you xox Appreciate you a million... Honestly I am in tears, I feel so aligned. Truly your a blessing !
PAULA TAHHAN INTERIORS
Thanks so much Liana, I truly love your work! ... Your words are magic!
Want me as your brand copywriter?
My brand messaging services are perfect for you if:
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You're feeling confused on your key messaging
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You are unsure how to communicate what sets you apart from every other competitor in your market
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You want your brand to be known for its ultra-luxe, fun or conversational brand personality... but are unsure how to get that across with your tone of voice
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You are lacking some snappy one-liners to sell your offers
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You don't know your brand story and don't have a professional bio up your sleeve
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You need consistent messaging for your whole team to use and refer to
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You want a more strategic approach to the language you use for your brand, but you don't want to work with big agencies... you want 1:1 support from someone who has worked with lifestyle brands like yours.
If this sounds like you,
let's jump on a call and determine
which option will best suit your needs.
P.S Love aFreebie?
Identifying your ideal customer is where the strongest messaging flows. Knowing how they think, feel and speak all comes from researching them. I'll show you how (for free).
WHAT YOU GET
+ Free guide on How to Create Your Customer Avatar
+ PLUS get my Customer Avatar Template to consolidate your findings.
This really is so helpful for always checking that your marketing and wording are consistent with who you want to actually listen.
Download my Free Guide on How to Research Your Ideal Customer.
FAQs
How much does brand messaging cost?
My comprehensive packages start at $3000 AUD INC GST. While my foundational packages begin at $1099 AUD INC GST. Depending on if you want product descriptions added, I will customise the quote accordingly.
How long will it take to receive my brand messaging?
As you can imagine... this is a hefty document! I like to hold your brand in my hands for anywhere from two weeks to a month to ensure I'm creating the best outcome for you!
Are payment plans available?
Yes. Please let me know on your discovery call and I will explain the payment schedule options.
Are refunds available?
No. A lot of time and love goes into this work. The best thing to do is jump on a FREE discovery call with me and see if we're a good fit before we begin.
Can I use your framework with my own clients?
No. The brand messaging framework I teach is Climbing Vine Co. intellectual property. As a small business owner, a lot of time and effort has gone into creating my unique approach. Eventually I will look at creating courses for other creatives, but for now I want to preserve the quality of this approach by ensuring each step is done thoroughly and correctly for those who use it, this requires my guidance and 1:1 support for the direct client.
Is it really worth it?
The purpose of these packages are for you to walk away with clarity on your offers and brand language. By getting it right the first time it helps avoid costly mistakes and thousands of dollars on re-writes, web changes, packaging re-runs... you get the picture. PLUS Everything we go through can help you create your website, emails, social posts based on the final document. Of course, if you'd prefer me to handle that for you I can do that too.