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Branding Services Melbourne

Clarify your brand messaging

Brand Messaging Coaching and Done-for-you Key Messaging services to help you develop stronger, more customer-aligned messages for your marketing.

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What is brand messaging and why do you need it?

Ever wondered why some brands seem to stick in your mind and others just don't? Ever felt whisked away, fully immersed or totally in love with a brand that you somehow end up handing over your credit card details without knowing how you got there?

It's clever, customer-focused brand messaging my friend. But it doesn't just sprout from nowhere. It comes from following a methodology (AKA a brand messaging framework ) to uncover your brand's purpose, uniqueness, value, personality and so much more, before translating it into short, sharp, edgy copy that can be peppered for consistency throughout all your marketing...

Let me give you my brand messaging framework

Hi, I'm Liana

As a brand clarity copywriter, I specialise in crafting messages for all things home, beauty and lifestyle. I love finding the sweet spot between your customer's story and your brand story to develop truly strategic copy.

With almost 10 years of marketing experience and having worked with over 185 brands (and counting), I have created my own brand messaging framework that is designed to help brand owners get clarity on their offers and brand language without the ridiculous price tag of working with an agency... plus I find working 1:1 is a whole lot more meaningful and fun!

So, whether you want to be guided in the process with me as your coach, or hand it all over to me to do for you, it would be my pleasure to help you find the right words for your brand.

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PERFECT FOR:

+ Business owners who don't have time to learn 'another thing'(you're already wearing all the hats)
+ Business owners that know copywriting isn't their strength. They want an expert result

+ New brands and rebrands that don't want to waste time getting it wrong. You see setting up your brand foundations as an investment and understand that confusing messaging can lose dollars

+ Brands looking for a copywriter who will give them undivided attention, diving deeply into their brand and sticking around long-term to then help translate this messaging into their marketing.

 

Option 1: 

Done-for-you Key Messaging

INCLUDES:
+ Brand discovery form
+ Brand message clarity session
+ Brand key messaging document

 

WHAT WE COVER:
+ Your customer avatar
+ Competitor analysis
+ Mission statement
+ Vision statement
+ Value proposition
+ Points of parity & Points of differentiation
+ USP one liners
+ Elevator pitch
+ Tagline
+ Professional bio
+ Clarifying your brand offers (three included)
+ Brand offer one-liners
+ Three customer stories
+ Brand barriers and promises
+ Brand personality description
+ Brand core value statements
+ Tone of voice description
+ Content pillars

 

$3000 inc GST.

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Book a free 15-minute discovery call and let's assess if this is right for you!

How Done-for-you Key Messaging works

1. Book a discovery call

Let's meet for a free 15-minute call where I can do a needs analysis and find out what you need. 

4. Sit back while I create

I'll begin researching your target audience, competitors and offers before crafting your messaging. Turnaround time is 30 days.

2. Receive your proposal

Get a detailed proposal on how we can work together. Once signed, receive a discovery form to fill in before our call.

5. Feedback & Sign off

One round of edits is included if you need! Then a final copy is provided for you to use across your marketing.

3. Attend your brand messaging call

On this one hour call we will deep dive into your messaging, brand story and brand goals.

5. Ongoing support

I don't drop you once we're done. I'm invested in your growth. From here we can chat about next steps whether it be updating your website, lead magnets, email sequences or social media... let's get your message spreading like wildfire!

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PERFECT FOR:

+ Business owners who feel they know their message deep down inside but just need a framework to draw it out.

+ Those looking for a more cost-effective option to the done-for-you approach.

 

Option 2: 

Brand Messaging Coaching

Get 1:1 coaching in clarifying your brand message. I'll meet with you over a series of sessions teaching you step-by-step how to create brand messaging that is targeted to suit your ideal customer or client. Go away with actionable steps and have accountability. Come to your check-in calls with the opportunity for me to review your work and give suggestions. 


INCLUDES:
+ Brand discovery form
+ Editable brand key messaging canva document with instructions
+ 3 x 1-hour zoom brand message clarity sessions with the opportunity to check-in on your progress

WHAT WE COVER:
+ Your customer avatar
+ Competitor analysis
+ Mission statement
+ Vision statement
+ Value proposition
+ Points of parity & Points of differentiation
+ USP one liners
+ Elevator pitch
+ Tagline
+ Professional bio
+ Clarifying your brand offers
+ Brand offer one-liners
+ Three customer stories
+ Brand barriers and promises
+ Brand personality description
+ Brand core value statements
+ Tone of voice description
+ Content pillars

$599 inc GST.

Book a free 15-minute discovery call and let's assess if this is right for you!

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How Brand Messaging Coaching works

1. Book a discovery call

Let's meet for a free 15-minute call where I can do a needs analysis and find out what you need. 

4. Attend your 2nd Coaching Call

In this call we can go over any questions that have arisen from the previous work. I'll look over your progess. Then we will go through crafting your solution - mission, vision, value prop, points of parity, points of differentiation, USP, elevator pitch, brand name, tagline, bios, clarifying your brand offers and brand stories, clarifying the customer journey, barriers and promises.

2. Receive your proposal

Get a detailed proposal on how we can work together. Once signed, receive a discovery form to fill in before our first call. I'll also send you access to my brand messaging framework canva document.

5. Attend your 3rd Coaching Call

Again, we go over your progress and I answer any questions. From here, we go through the final brand messaging pillar:  I teach you how to build a brand persona which includes defining your personality, core values, tone of voice
and content pillars.

3. Attend your 1st Coaching Call

In this session I am going to teach you how to create your customer avatar. I'll show you how to research and find customer insights (even if you're a new brand). I'll also teach you how to define their problem/need and how to do a gap / competitor analysis.

5. Ongoing support

Worried you might need a little extra help along the way? No worries. You can book in any additional coaching calls at a discounted rate.

What my clients are saying

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THE DAILY ROUTINE

The notes you left in the document clearly prove that you understand the message we're trying to convey and I can already tell it's hitting the mark. So thank you! 

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BREASTMILK QUEEN

Liana THIS IS AMAZING!!! Far out girl ! .... I am soooooo happy with the direction. Beyond impressed and so grateful I found you xox Appreciate you a million... Honestly I am in tears, I feel so aligned. Truly your a blessing !

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PAULA TAHHAN INTERIORS

Thanks so much Liana, I truly love your work! ... Your words are magic!

Want me as your brand copywriter?

My brand messaging services are perfect for you if:

  • You're feeling confused on your key messaging

  • You are unsure how to communicate what sets you apart from every other competitor in your market

  • You want your brand to be known for its ultra-luxe, fun or conversational brand personality... but are unsure how to get that across with your tone of voice

  • You are lacking some snappy one-liners to sell your offers

  • You don't know your brand story and don't have a professional bio up your sleeve

  • You need consistent messaging for your whole team to use and refer to

  • You want a more strategic approach to the language you use for your brand, but you don't want to work with big agencies... you want 1:1 support from someone who has worked with lifestyle brands like yours.

If this sounds like you,
let's jump on a call and determine
which option will best suit your needs.

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So, why choose me?

Unlike other copywriters, I have developed what I call, the Climbing Vine Co. approach.

 

Recognising that the best outcomes will always be a result of working with the right people for the job, I first conduct a needs analysis on your discovery call. This means looking at what you need before and after we begin work together to guarantee you get the best results from your website. Clarifying your next steps, I walk alongside you long-term in your entrepreneurial journey, becoming more like your word wing-woman you can depend on through the years and helping you with your various copywriting needs at each stage of your brand’s growth.

 FAQs

How much does brand messaging cost?

My done-for-you packages start at $3000 AUD INC GST. If you would prefer to just use the framework and do it yourself with my guidance over a series of coaching sessions, the total is $900 AUD INC GST.  Depending on your service/product range, I will customise the quote accordingly.

How long will it take to receive my brand messaging with the done-for-you package?

As you can imagine... this is a hefty document! I like to hold your brand in my hands for a month to ensure I'm creating the best outcome for you!

Are payment plans available?

Yes. Please let me know on your discovery call and I will explain the payment schedule options.

Are refunds available?

No. A lot of time and love goes into this work. The best thing to do is jump on a FREE discovery call with me and see if we're a good fit before we begin.

Can I use your framework with my own clients?

No. The brand messaging framework I teach is Climbing Vine Co. intellectual property. As a small business owner, a lot of time and effort has gone into creating my unique approach. Eventually I will look at creating courses for other creatives, but for now I want to preserve the quality of this approach by ensuring each step is done thoroughly and correctly for those who use it, this requires my guidance and 1:1 support for the direct client.

Is it really worth it?

The purpose of this package is for you to walk away with clarity on your offers and brand language. By getting it right the first time it helps avoid costly mistakes and thousands of dollars on re-writes, web changes, packaging re-runs... you get the picture. PLUS Everything we go through can help you create your website, emails, social posts based on the final document. Of course, if you'd prefer me to handle that for you I can do that too.

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