It’s the latest buzzword in all things marketing and fundraising. But there’s a fundamental error that many are making. Find out where businesses go wrong with story. In my dealings with businesses over time, there’s something I’ve noticed quite clearly. Everyone has a story to tell. Of course that’s expected, many see their work as a cause they are most passionate about. They love what they do. The people they help and the outcomes they make happen. They want to tell people

Superhero movies will teach you Facebook LIVE. I’m convinced. The reason is this: Marvel were onto something when they created the Marvel cinematic universe. When an organisation, business or charity chooses to use film to communicate with an audience, a lesson or two can be learnt. If you would like to understand how your brand can take the lead in this rising platform, DON’T get hung up on the word ‘LIVE’. More planning is involved than you might realise. You have to be pre