It’s the latest buzzword in all things marketing and fundraising. But there’s a fundamental error that many are making. Find out where businesses go wrong with story. In my dealings with businesses over time, there’s something I’ve noticed quite clearly. Everyone has a story to tell. Of course that’s expected, many see their work as a cause they are most passionate about. They love what they do. The people they help and the outcomes they make happen. They want to tell people

A short article with Tips from the Top on how to work through the challenges of SEO and Google. Photo: Abrar Patel, Director at A.P. Web Solutions If you read our previous Tips from the Top, Abrar Patel, Director at A.P. Web Solutions explained how charities can get more leads through understanding SEO and Google. In this article he expands on this, to help organisations work through challenges they may face in this space. How to work through the challenges of SEO and Google

Are you after some Tips from the Top? Abrar Patel, Director at A.P. Web Solutions explains how charities can get more leads through understanding SEO and Google. If you are running an organization that has a website, chances are that you may need help in areas you didn’t even realise it was available. Photo: Abrar Patel, Director at A.P. Web Solutions ‘We help local businesses get more people to their website, generate more phone calls and leads for their business through Goo

Photo: Jaime Ramos, Founder at Sancss Australia Want to know Tips from the Top? Jaime Ramos, Founder and Chairman at Sancss Australia Ltd shares his experience with crowdfunding and raising support. Jaime is the Founder of an organisation that is dedicated to support children who experience disadvantage in local and overseas communities. In interviewing him I realised; here is a man with a wealth of experience that others could benefit from. How Sancss used crowdfunding Raisi

Want to know Tips from the Top? Lavinia Podolak, Relationship Manager at CBM Australia shares some key insights in the area of Gift in Will from her 18 years of fundraising industry experience. Why your charity needs a Relationship Manager Photo: Lavinia Podolak, Relationship Manager at CBM Australia You don’t need to be in the charity sector for too long before you realise that the aging and retired community are your best supporters. This loyal audience especially values pe

Discover why Facebook for charities is more necessary today than ever, with three simple principles to start you off. I said it in a recent article, and I’ll say it again: Facebook is a platform that is designed for interaction between friends. The algorithm that works behind the scenes to control who sees what in their newsfeed, therefore favours this type of content. In a world where no one can get as close to a person as their phone, or fill in the time quite as well as a

An article to help you demystify the function of Facebook Live and a few key reasons why it really is suitable for charities. This may be for you if: You already have a following on Facebook. Your supporters ‘like’ your posts. There’s those one or two really keen followers who comment on nearly everything your share (and who you secretly send up prayers of blessing for daily, knowing that they are beating the Facebook algorithm and pushing your posts up the newsfeed effortles